Prudential Value Range Marketing
Prudential Value Range Marketing (PVRM) offers you another option when marketing your home for
sale. With other companies, property owners desiring to sell their home have been limited to a fixed
price when advertising their house for sale requiring you to determine the fair price for your home
and market it at that price. By using this traditional method you run the risk of over pricing which can
slow the process of selling your home. Optimally you should choose a price low enough to attract the
right type of buyers, yet high enough to get the maximum value for your home in the current real
estate market. By utilizing Prudential Value Range Marketing (PVRM) and a Prudential Connecticut
Realty sales professional, you can select a price range for your home.
Properties marketed at a fixed-price often elude many qualified buyers, especially if a property is
overpriced for the market. PVRM broadens the range of buyers available to view your property. Most
buyers know how much they can afford to spend when looking for a property and typically search for
properties within their "range of affordability". Properties marketed using PVRM will show up in many
more "range of affordability" searches, exposing your property to more prospective buyers.
To take advantage of rapidly changing markets and expose your house to the optimum number of
qualified buyers, you and your Prudential Connecticut Realty sales professional select a PVRM price
range for your property. Because you will entertain offers within a range of prices, you can "move with
the market" rather than being locked into a fixed price.
For more information, please contact Mary MacKenzie at 203-319-2348
or via email at marymackenzie@prudentialct.com
